Brand Kit
Styles & Brand Assets
Use the wordmark whenever possible to represent Australia Wide First Aid. Refer to this guide for logo and brand use.
Logotypes & Workmark
Brand Colours
#CE1443
RGB 206, 20, 67
HSL 345, 82, 44
OKLCH 0.55, 0.21, 16
CMYK 0, 90, 67, 19
#000000
RGB 0, 0, 0
HSL 0, 0, 0
OKLCH 0.00, 0.00, 0
CMYK 0, 0, 0, 100
#F9FFFF
RGB 249, 255, 255
HSL 180, 100, 99
OKLCH 1.00, 0.01, 197
CMYK 2, 0, 0, 0
Secondary Colours
#457B9D
RGB 69, 123, 157
HSL 203, 39, 44
OKLCH 0.44, 0.14, 203
CMYK 56, 22, 0, 38
#ECF2F6
RGB 236, 242, 246
HSL 204, 36, 95
OKLCH 0.95, 0.13, 204
CMYK 4, 2, 0, 4
#EADCE5
RGB 234, 220, 229
HSL 321, 25, 89
OKLCH 0.89, 0.09, 321
CMYK 0, 6, 2, 8
#F9DA04
RGB 249, 218, 4
HSL 52, 97, 50
OKLCH 0.5, 0.36, 52
CMYK 0, 12, 98, 2
Banner
Using Our Content
Our website content and first aid resources are free to share on your own website under a Creative Commons Attribution–NoDerivatives 4.0 International [CC BY-ND 4.0] license – as long as you follow a few simple conditions. Please read the full guide to using our content:
Brand & Logo Usage
The Australia Wide First Aid Logo encompasses four arrow heads arranged to form the First Aid Cross. The Australia Wide First Aid Logo is a registered trademark and therefor subject to copyright.
The different colour versions should be used based on the backing colour. Full colour should always be used on a white or lightbackground. The white logo should be used on a dark background, preferably black or the Australia Wide red. The logo should be used in full for all application and no alterations should be made to these logos (e.g. swapping colours, changing layout, etc).
The Australia Wide First Aid used three primary colours, and four secondary support colours. The secondary colours should be used for digital applications only.
